Miss Mary
Founded in 1957 in Borås, Sweden, Miss Mary of Sweden has grown into a pioneering global specialist in women’s underwear and swimwear, celebrated for its exceptional craftsmanship, comfort, and fit. With more than 65 years of experience, the company has cultivated a deep understanding of women’s needs, especially mature women, and has positioned itself as a trusted name in lingerie, consistently delivering high-quality, innovative products designed in-house.
Miss Mary enjoys a strong presence in key international markets, including Scandinavia, the DACH region, the Benelux countries, and the United States. Today, the brand serves customers in over 20 countries and continues to expand globally through a digital-first, direct-to-consumer model. By focusing on functional, supportive, and inclusive designs—such as bras with wireless support, padded straps, and side wings—Miss Mary offers solutions that combine technical innovation with timeless elegance.
| Company name | Miss Mary of Sweden |
| Established | 1957 |
| Headquarters | Borås, Sweden |
| Revenues (mil EUR) | 46 |
| Employees | 218 |
| Countries | 22 |
