Astratex
Astratex was the first company in the enterstore portfolio. Investors entered the firm in 2018 and within four years, Astratex managed to double its sales and multiply its operating profit.
Founded more than twenty years ago by Petr Vít, the successful company quickly made a name for itself in the lingerie market. The idea was simple: to teach women how to wear perfectly fitting underwear and to give more choice to those who are not satisfied with conventional clothing.
In addition to the traditional catalogue sales, by 2000 women could choose lingerie even more conveniently via an e-shop. In 2005, the printed catalogues were completely abandoned and the brand moved permanently into the online world.
Since the entry of investors, the company has expanded into several European countries and, thanks to its financial backing, is able to continue to grow. Today, it enjoys many satisfied customers in 16 European countries.
| Company name | Astratex a.s. |
| Established | 2000 |
| Headquarters | Prague, Czechia |
| Revenues (mil EUR) | 60 |
| Employees | 300 |
| Countries | 16 |
